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How will Meta respond to the EU court's data retention ruling by end of 2024?
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European Union•Austrian•Max Schrems•Meta Platforms•Meta•Schrems•Facebook•General Data Protection Regulation•EU
Resolution / Starting Odds
Full compliance • 25%
Partial compliance • 25%
Non-compliance • 25%
Appeal the decision • 25%
Official statements from Meta or EU regulatory updates
Story
EU Court Sides with Schrems in GDPR Dispute, Limits Meta's Data Retention
Oct 4, 2024, 09:23 AM
The European Union's top court has sided with Austrian privacy activist Max Schrems in his privacy dispute with Meta Platforms. The court ruled that Meta cannot use all personal data obtained for targeted advertising without restrictions on time and type of data. This decision follows Schrems' grievance taken to an Austrian court, which questioned whether Facebook's data practices undermined the General Data Protection Regulation (GDPR). The ruling imposes data retention limits on Meta's EU ad business and serves as a warning over the use of sensitive data, including sexuality information.
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Policy change • 25%
Public apology • 25%
Legal action • 25%
No action • 25%
Implement stricter data controls • 25%
Challenge the ruling legally • 25%
Shift focus to non-EU markets • 25%
Other strategies • 25%
Pay the fine • 33%
Appeal the fine • 33%
Negotiate a settlement • 33%
Policy changes • 25%
No changes • 25%
Legal action • 25%
Settlement • 25%
Yes • 50%
No • 50%
No significant change • 25%
Changes to Marketplace • 25%
Expansion of legal team • 25%
Increased lobbying efforts • 25%
Appeal only • 25%
Modify Marketplace integration • 25%
Pay the fine • 25%
Other • 25%
Implement new user consent protocols • 25%
Discontinue facial recognition technology • 25%
Pay additional fines • 25%
Other • 25%
Fine paid in full • 25%
Fine reduced • 25%
Fine overturned • 25%
Ongoing legal proceedings • 25%
