EU Court Sides with Schrems in GDPR Dispute, Limits Meta's Data Retention

Oct 4, 2024, 09:23 AM

The European Union's top court has sided with Austrian privacy activist Max Schrems in his privacy dispute with Meta Platforms. The court ruled that Meta cannot use all personal data obtained for targeted advertising without restrictions on time and type of data. This decision follows Schrems' grievance taken to an Austrian court, which questioned whether Facebook's data practices undermined the General Data Protection Regulation (GDPR). The ruling imposes data retention limits on Meta's EU ad business and serves as a warning over the use of sensitive data, including sexuality information.