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Jaguar Unveils 'Copy Nothing' Campaign, Ditches Iconic Logo in $100K Electric Rebrand

Nov 19, 2024, 04:43 PM

Jaguar has unveiled a new logo and rebranding campaign, titled "Copy Nothing," as it transitions to an all-electric, ultra-luxury brand with vehicles priced over $100,000. The company is set to launch three new electric models in 2026. The rebrand includes ditching the iconic roaring big cat badge and moving away from its traditional customer base. The new advertisement, which does not feature any cars, has sparked controversy and confusion among consumers and critics, with some questioning its effectiveness in promoting Jaguar's vehicles amid declining sales. The company plans to introduce the new brand identity to the public next month in a market known for sun, fun, and expensive cars.