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Jaguar Unveils New Logo and $100,000 All-Electric Lineup After 90 Years

Nov 19, 2024, 03:11 PM

Jaguar has unveiled a comprehensive rebrand this morning, which includes a new logo and a shift to an all-electric vehicle lineup. The iconic car manufacturer, known for its roaring big cat badge, has decided to ditch this emblem for the first time in 90 years as part of its new identity. The rebrand aims to appeal to a new segment of customers, moving away from traditional buyers. The new lineup will feature ultra-luxury electric vehicles priced over $100,000. This move follows Jaguar's recent decision to cease production of gas-powered vehicles in the UK, marking a significant step towards a fully electric future.