Announcements of major automotive awards such as World Car Awards, Car of the Year, etc.

Jaguar Unveils New Logo and '#CopyNothing' Campaign in Move to $100K All-Electric Ultra-Luxury Cars

Nov 19, 2024, 04:14 PM

Jaguar has unveiled a new logo and launched a rebranding campaign under the slogan '#CopyNothing' as part of its transformation into an all-electric, ultra-luxury brand. The British automaker plans to introduce three new electric vehicles in 2026, targeting the high-end market with models priced over $100,000. The new logo departs from the traditional roaring big cat emblem, featuring instead a stylized 'Jaguar' wordmark. The company's latest advertisement focuses on the brand's reimagined identity but notably does not feature any vehicles. This rebranding effort signifies Jaguar's shift away from mainstream luxury, as it ceases production of gas-powered vehicles in the UK and aims to position itself among top-tier luxury car manufacturers.