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Will initial sales of Altria's on! Plus Nicotine Pouches be above expectations?
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Altria $MO Seeks FDA Marketing Order for On! Plus Nicotine Pouches
Jun 26, 2024, 09:39 PM
Altria Group Inc. announced on Wednesday that it has submitted Premarket Tobacco Product Applications (PMTAs) to the U.S. Food and Drug Administration (FDA) for its new on! Plus oral nicotine pouch products. The on! Plus pouches are made from a proprietary 'soft-feel' material and are available in three varieties: tobacco, mint, and wintergreen. Each variety comes in three nicotine strength options. Altria describes the on! Plus product as transformative. Altria $MO is seeking a marketing order for these products.
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