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FDA Approves NJOY's Four Menthol-Flavored E-Cigarettes

Jun 21, 2024, 07:25 PM

The U.S. Food and Drug Administration (FDA) has authorized the marketing of four menthol-flavored e-cigarette products, marking the first-ever approval of non-tobacco flavored vaping products. These four products, manufactured by Altria's NJOY brand, were approved following an extensive scientific review. The FDA's decision is seen as a significant move, suggesting that certain vaping flavors can reduce the harms associated with traditional tobacco smoking. The authorization has received mixed reactions, with some public health advocates expressing concerns over potential youth appeal and addiction, while others see it as a step towards providing less harmful alternatives for adult smokers.