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Market
Will Google change its search or advertising operations due to UK CMA probe by December 2025?
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Resolution / Starting Odds
Yes • 50%
No • 50%
Official statements from Google or the UK Competition and Markets Authority (CMA)
Story
UK CMA Probes Google's 90% Search Market Share Under New Digital Rules
Jan 14, 2025, 10:51 AM
Google is facing an investigation from the UK's Competition and Markets Authority (CMA) under new digital markets rules, over concerns about its dominance in search services and online advertising. With over 90% market share in search, Google may be designated as having 'Strategic Market Status' as the CMA examines how its search services impact consumers and businesses, including advertisers, news publishers, and rival search engines. This marks the first probe under the UK's tougher antitrust regulations for the digital market, and the investigation is expected to conclude by October.
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No • 50%
Yes • 50%
No • 50%
Yes • 50%
Fines imposed • 25%
Strategic Market Status designation • 25%
Operational changes required • 25%
No action taken • 25%
No change • 25%
Other impacts • 25%
Decreased costs • 25%
Increased costs • 25%
Yes • 50%
No • 50%
Decrease by 5-10% • 25%
Decrease by more than 10% • 25%
Decrease by less than 5% • 25%
No significant change • 25%
No • 50%
Yes • 50%
Fines imposed • 25%
No action • 25%
Designation with SMS • 25%
Regulatory changes required • 25%
No significant response • 25%
Increased advertising • 25%
New partnerships • 25%
Product enhancements • 25%