UK CMA Probes Google's 90% Search Market Share Under New Digital Rules

Jan 14, 2025, 10:51 AM

Google is facing an investigation from the UK's Competition and Markets Authority (CMA) under new digital markets rules, over concerns about its dominance in search services and online advertising. With over 90% market share in search, Google may be designated as having 'Strategic Market Status' as the CMA examines how its search services impact consumers and businesses, including advertisers, news publishers, and rival search engines. This marks the first probe under the UK's tougher antitrust regulations for the digital market, and the investigation is expected to conclude by October.