Loading...
Market
What will be the outcome of CMA's investigation into Google's search dominance by October 2025?
2
Resolution / Starting Odds
No action • 25%
Designation with SMS • 25%
Regulatory changes required • 25%
Fines imposed • 25%
Official report from the UK's Competition and Markets Authority (CMA)
Story
UK's CMA Probes Google's 90% Search Dominance, Affects 200,000 Advertisers, Deadline October 2025
Jan 14, 2025, 11:23 AM
The UK's Competition and Markets Authority (CMA) has launched an investigation into Google's dominance in the search and search advertising markets, marking the first probe under new digital market rules that came into effect in January 2025. The CMA is assessing whether Google should be designated with 'strategic market status' (SMS), which could lead to regulatory interventions to ensure fair competition. The investigation will look into Google's impact on consumers, businesses, advertisers, news publishers, and rival search engines. Google accounts for over 90% of all general search queries in the UK, and more than 200,000 UK businesses use its search advertising services. The CMA aims to complete its investigation by October 2025.
View original story
Similar markets
Operational changes required • 25%
Fines imposed • 25%
No action taken • 25%
Strategic Market Status designation • 25%
Impose fines • 25%
Require operational changes • 25%
Other actions • 25%
No action taken • 25%
Increased advertising • 25%
Product enhancements • 25%
No significant response • 25%
New partnerships • 25%
Case ongoing • 25%
Settlement reached • 25%
Google loses • 25%
Google wins • 25%
No • 50%
Yes • 50%
Case settled with other terms • 25%
Chrome sale required • 25%
Google's remedies accepted • 25%
Case ongoing • 25%
No action • 25%
Chrome divestment • 25%
Data sharing mandate • 25%
Both actions • 25%
Decrease by less than 5% • 25%
No significant change • 25%
Decrease by more than 10% • 25%
Decrease by 5-10% • 25%
Rejected • 25%
Accepted without changes • 25%
Accepted with modifications • 25%
Other outcome • 25%
No action taken • 25%
Fines imposed • 25%
Operational restrictions • 25%
Other • 25%