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Market
Will Cooper Hefner acquire the Playboy brand by end of 2024?
5
Resolution / Starting Odds
Yes • 50%
No • 50%
Official press releases from Hefner Capital or PLBY Group, major financial news outlets
Story
Cooper Hefner Seeks $100 Million Playboy Acquisition from PLBY Group After $3.2 Billion Sale, Amid 99.9% Investor Loss
Oct 21, 2024, 02:33 PM
Cooper Hefner, the youngest son of late Playboy founder Hugh Hefner, is seeking to acquire the Playboy brand from PLBY Group for $100 million through his firm, Hefner Capital. This move comes as Hefner Capital has officially offered an equity deal to purchase the brand, which has faced significant challenges, with investors reportedly down 99.9%. The acquisition proposal has sparked interest, with various media outlets reporting on the potential buyback of the storied franchise.
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Similar markets
PLBY Group accepts Hefner's offer • 25%
PLBY Group rejects all offers • 25%
Hefner withdraws interest • 25%
Other outcome • 25%
Seek new buyers • 25%
Retain ownership • 25%
Rebrand or pivot strategy • 25%
Other decision • 25%
Licensing and merchandise • 25%
Digital content • 25%
Print publications • 25%
Other sources • 25%
Current consortium • 25%
Competing bidder • 25%
Private equity firm • 25%
No acquisition • 25%
Yes • 50%
No • 50%
