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What will be the future of the Playboy brand by end of 2025?
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Resolution / Starting Odds
Rebranding or relaunch • 25%
Continues under current management • 25%
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Official announcements, major media coverage on Playboy brand strategy
Story
Cooper Hefner Seeks $100 Million Playboy Acquisition from PLBY Group After $3.2 Billion Sale, Amid 99.9% Investor Loss
Oct 21, 2024, 02:33 PM
Cooper Hefner, the youngest son of late Playboy founder Hugh Hefner, is seeking to acquire the Playboy brand from PLBY Group for $100 million through his firm, Hefner Capital. This move comes as Hefner Capital has officially offered an equity deal to purchase the brand, which has faced significant challenges, with investors reportedly down 99.9%. The acquisition proposal has sparked interest, with various media outlets reporting on the potential buyback of the storied franchise.
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PLBY Group accepts Hefner's offer • 25%
PLBY Group rejects all offers • 25%
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Licensing and merchandise • 25%
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