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What will be the outcome of Cooper Hefner's interest in buying Playboy by end of 2025?
2
Resolution / Starting Odds
PLBY Group accepts Hefner's offer • 25%
PLBY Group rejects all offers • 25%
Hefner withdraws interest • 25%
Other outcome • 25%
Official announcements from PLBY Group or Cooper Hefner, financial news reports
Story
Cooper Hefner Offers $100 Million to Buy Playboy, Rejected as 'Substantially Undervalued' by PLBY Group
Oct 24, 2024, 01:04 PM
Cooper Hefner, the youngest son of late Playboy founder Hugh Hefner, has made an offer to buy back the Playboy brand for $100 million. This bid comes at a time when the company has not had a Hefner in charge since 2017. However, the current owner, PLBY Group, has rejected this unsolicited offer, stating that it 'substantially undervalues' the assets of the iconic adult entertainment franchise. The rejection highlights ongoing challenges in the adult entertainment sector, where Playboy's valuation was estimated at $2 billion in 2021, significantly higher than Hefner's proposed buyout price.
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Successful acquisition by Hefner Capital • 25%
Acquisition by another entity • 25%
No acquisition occurs • 25%
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Discontinued or sold again • 25%
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Sold to new owner • 25%
Remains with Alex Jones • 25%
Transferred to creditors • 25%
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Increased regulation on content • 25%
New platforms emerging • 25%
Changes in creator guidelines • 25%
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Accepted • 25%
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Current consortium • 25%
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Private equity firm • 25%
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