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Microsoft Introduces Bing Generative Search to Enhance AI-Driven Responses for Small Percentage of Users

Jul 24, 2024, 06:35 PM

Microsoft has introduced a new generative search experience on Bing, leveraging large language models (LLMs) and small language models (SLMs) to create dynamic, AI-generated responses for user queries. This new feature, known as Bing generative search, aims to enhance the user experience by integrating AI-generated answers alongside traditional search results. Currently, the feature is available to a small percentage of users as Microsoft seeks to refine its accuracy and performance. The new search experience, which offers an early look at a more delightful and efficient UX layout, is seen as a direct response to Google's AI-powered search features, positioning Bing as a competitive alternative in the evolving landscape of AI-driven search technologies.