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Microsoft Introduces Bing Generative AI Search to Enhance Customer Engagement

Jul 24, 2024, 06:06 PM

Microsoft has introduced a new generative search experience on Bing, leveraging large language models (LLMs) and small language models (SLMs) to create dynamic, AI-generated responses for user queries. This new feature aims to enhance user experience (UX) by combining the power of LLMs and SLMs with Bing’s search results. The rollout is currently available to a limited group, aiming to refine accuracy and maintain user engagement. This development marks a significant step forward in AI-powered search, positioning Microsoft to compete more effectively with Google in the search engine market. Research shows that this tool could create more connected customer engagement, as noted by Coveo.