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Market
Will Bank of America's market share increase, decrease, or remain the same by the end of the 2026 FIFA World Cup?
2
Resolution / Starting Odds
Increase • 33%
Decrease • 33%
Remain the same • 33%
Market share reports from financial analysts and industry reports
Story
Bank of America Secures $100M FIFA World Cup Sponsorship with Octagon
Aug 15, 2024, 06:03 PM
Bank of America has entered into a sponsorship agreement with FIFA, marking its first-time sponsorship for the 2026 World Cup. This partnership is significant as it represents the first time a banking institution has become a global sponsor at this level for the event. The deal, which was facilitated by Octagon, is valued at approximately $100 million, making it Bank of America's largest sports marketing investment to date. The bank aims to leverage this sponsorship to engage billions of viewers worldwide and plans to establish a strong presence across the host cities of the tournament.
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Similar markets
Yes • 50%
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Facebook • 25%
Twitter • 25%
Instagram • 25%
Other • 25%
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Visa • 25%
Nike • 25%
Coca-Cola • 25%
Other • 25%
New York City • 25%
Los Angeles • 25%
Miami • 25%
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Other • 25%