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VisitHow many new Bank of America accounts will be opened in host cities during the 2026 FIFA World Cup?
Less than 50,000 • 25%
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Bank of America's official financial statements and reports
Bank of America Secures $100M FIFA World Cup Sponsorship with Octagon
Aug 15, 2024, 06:03 PM
Bank of America has entered into a sponsorship agreement with FIFA, marking its first-time sponsorship for the 2026 World Cup. This partnership is significant as it represents the first time a banking institution has become a global sponsor at this level for the event. The deal, which was facilitated by Octagon, is valued at approximately $100 million, making it Bank of America's largest sports marketing investment to date. The bank aims to leverage this sponsorship to engage billions of viewers worldwide and plans to establish a strong presence across the host cities of the tournament.
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