Bank of America has entered into a sponsorship agreement with FIFA, marking its first-time sponsorship for the 2026 World Cup. This partnership is significant as it represents the first time a banking institution has become a global sponsor at this level for the event. The deal, which was facilitated by Octagon, is valued at approximately $100 million, making it Bank of America's largest sports marketing investment to date. The bank aims to leverage this sponsorship to engage billions of viewers worldwide and plans to establish a strong presence across the host cities of the tournament.
