Kantar's official BrandZ report for 2025

Apple Becomes First $1 Trillion Global Brand, Kantar's Annual Report Shows

Jun 12, 2024, 12:10 PM

Apple Inc. has become the first global brand to surpass a $1 trillion valuation, according to Kantar's annual BrandZ report released on Wednesday. The U.S. technology giant experienced a 15% increase in brand value from the previous year. This marks the third consecutive year that Apple has been recognized as the world's most valuable brand by Kantar.