Loading...
Market
Story
Apple Becomes First $1 Trillion Global Brand, Kantar's Annual Report Shows
Jun 12, 2024, 12:10 PM
Apple Inc. has become the first global brand to surpass a $1 trillion valuation, according to Kantar's annual BrandZ report released on Wednesday. The U.S. technology giant experienced a 15% increase in brand value from the previous year. This marks the third consecutive year that Apple has been recognized as the world's most valuable brand by Kantar.
View original story
Similar markets
Above $3.5 trillion • 33%
Between $3.0 trillion and $3.5 trillion • 33%
Below $3.0 trillion • 33%
Less than $3 trillion • 25%
$3 trillion - $3.5 trillion • 25%
$3.5 trillion - $4 trillion • 25%
More than $4 trillion • 25%
Increase • 33%
No significant change • 33%
Decrease • 33%
Less than $1 billion • 25%
$1-2 billion • 25%
$2-3 billion • 25%
More than $3 billion • 25%
1st • 33%
2nd • 33%
3rd or lower • 33%