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VisitApple Becomes First $1 Trillion Global Brand, Kantar's Annual Report Shows
Jun 12, 2024, 12:10 PM
Apple Inc. has become the first global brand to surpass a $1 trillion valuation, according to Kantar's annual BrandZ report released on Wednesday. The U.S. technology giant experienced a 15% increase in brand value from the previous year. This marks the third consecutive year that Apple has been recognized as the world's most valuable brand by Kantar.
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Increase • 33%
No significant change • 33%
Decrease • 33%
Yes • 50%
No • 50%
Significant Increase • 33%
Moderate Increase • 33%
No Significant Change • 33%
Above $1.1 trillion • 25%
Below $900 billion • 25%
Between $900 billion and $1 trillion • 25%
Between $1 trillion and $1.1 trillion • 25%
Apple, Amazon, Google • 25%
Apple, Google, Amazon • 25%
Apple, Google, Microsoft • 25%
Apple, Microsoft, Amazon • 25%