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NBA Secures $77 Billion Media Rights Deal with Amazon, ESPN, and NBC
Aug 6, 2024, 05:07 PM
The NBA has formed a new $77 billion media rights deal with ESPN, NBC, and Amazon, marking a significant shift in the sports media landscape. This deal, described as the NBA's new 'Big Three,' positions these networks as key players in the future of sports broadcasting. Amazon, in particular, secured a substantial advantage over Warner Bros. Discovery's TNT, which had its bid rejected by the NBA. The deal includes unique provisions that Warner could not match, such as the promotion of NBA games during Amazon's NFL telecasts and financial arrangements like cash deposits into an escrow account. This decision has sparked a legal dispute, with Warner alleging a breach of contract in the awarding of the deal to Amazon.
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