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What will be the public reception of UFC's AI Insights Engine by June 30, 2025?
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Reviews and articles from major sports media outlets such as ESPN, Sports Illustrated, etc.
Story
UFC Partners with IBM to Launch AI-Powered Insights Engine in Low Eight-Figure Deal
Nov 14, 2024, 01:42 PM
The UFC has announced a groundbreaking partnership with IBM, naming the tech giant as its first-ever official AI partner. This collaboration will see the launch of the UFC Insights Engine, powered by IBM's watsonx AI platform and Granite language models, to deliver real-time, data-driven insights during live bouts. The partnership aims to enhance the viewer experience with advanced fight analysis across various viewing platforms. The deal is reportedly worth low eight figures over a four-year term.
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