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Market
Will UFC and IBM extend their partnership by the end of 2025?
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Resolution / Starting Odds
Yes • 50%
No • 50%
Official press releases from UFC or IBM, or credible business news outlets
Story
UFC Partners with IBM to Launch AI-Powered Insights Engine in Low Eight-Figure Deal
Nov 14, 2024, 01:42 PM
The UFC has announced a groundbreaking partnership with IBM, naming the tech giant as its first-ever official AI partner. This collaboration will see the launch of the UFC Insights Engine, powered by IBM's watsonx AI platform and Granite language models, to deliver real-time, data-driven insights during live bouts. The partnership aims to enhance the viewer experience with advanced fight analysis across various viewing platforms. The deal is reportedly worth low eight figures over a four-year term.
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Yes • 50%
No • 50%
Yes • 50%
No • 50%
Settlement reached • 33%
Case dismissed • 33%
Court ruling in favor of fighters • 34%
Major operational changes • 33%
Minor operational changes • 33%
No operational changes • 34%
Widespread elimination of non-compete agreements • 25%
Partial reduction in non-compete agreements • 25%
No significant change in non-compete agreements • 25%
Increase in non-compete agreements • 25%
Settlement approved without changes • 25%
Settlement approved with modifications • 25%
Settlement rejected • 25%
Other outcome • 25%
