UFC Partners with IBM to Launch AI-Powered Insights Engine in Low Eight-Figure Deal

Nov 14, 2024, 01:42 PM

The UFC has announced a groundbreaking partnership with IBM, naming the tech giant as its first-ever official AI partner. This collaboration will see the launch of the UFC Insights Engine, powered by IBM's watsonx AI platform and Granite language models, to deliver real-time, data-driven insights during live bouts. The partnership aims to enhance the viewer experience with advanced fight analysis across various viewing platforms. The deal is reportedly worth low eight figures over a four-year term.