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Market
What will be the outcome of Aviva's strategic expansion in the UK motor insurance market by December 31, 2025?
2
Resolution / Starting Odds
Significant market share increase • 25%
Moderate market share increase • 25%
No market share change • 25%
Market share decrease • 25%
Market analysis reports, financial news outlets
Story
Aviva Nears $4.6 Billion Deal to Acquire Direct Line After Sweetened Offer
Dec 5, 2024, 10:19 PM
Direct Line Insurance Group has agreed to a sweetened $4.6 billion takeover offer from Aviva, marking a significant development in the UK insurance sector. The deal comes after Direct Line had been fending off takeover interest since early this year. Aviva's persistence in raising its offer has finally led to a preliminary agreement, signaling a potential consolidation in the industry. Top shareholders of Direct Line were initially holding out for a higher bid. The acquisition is seen as a strategic move for Aviva to expand its presence in the UK motor insurance market.
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Similar markets
Yes • 50%
No • 50%
Less than 30% • 25%
30% to 35% • 25%
35% to 40% • 25%
More than 40% • 25%
Yes • 50%
No • 50%
Aviva • 25%
Direct Line • 25%
Admiral • 25%
Other • 25%
Increase by more than 20% • 25%
Increase by 0-20% • 25%
No change or decrease by 0-10% • 25%
Decrease by more than 10% • 25%
Net profit increases by more than 10% • 25%
Net profit decreases by more than 10% • 25%
Net profit changes within +/- 10% • 25%
Other outcome • 25%
Increase by more than 10% • 25%
Increase by 0-10% • 25%
No change or decrease by 0-10% • 25%
Decrease by more than 10% • 25%
Yes • 50%
No • 50%
Aviva's stock rises by more than 5% • 25%
Aviva's stock falls by more than 5% • 25%
Aviva's stock remains within +/- 5% • 25%
Other outcome • 25%