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How will the Direct Line acquisition impact Aviva's 2025 financial performance?
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Aviva's official financial reports or analyses from financial news outlets
Story
Aviva to Buy Direct Line for £3.6 Billion After Sweetened Offer
Dec 6, 2024, 08:26 AM
Aviva plc has reached an initial agreement to acquire Direct Line Insurance Group in a deal valued at £3.6 billion ($4.6 billion). After fending off takeover interest since early this year, Direct Line finally accepted Aviva's sweetened offer, following pressure from its top shareholders who had held out for a higher bid. The acquisition strengthens Aviva's position in the UK motor insurance market.
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