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Market
Will Aviva's market share in the UK motor insurance market exceed 30% by December 31, 2025?
3
Resolution / Starting Odds
Yes • 50%
No • 50%
Market analysis reports, financial news outlets
Story
Aviva Nears $4.6 Billion Deal to Acquire Direct Line After Sweetened Offer
Dec 5, 2024, 10:19 PM
Direct Line Insurance Group has agreed to a sweetened $4.6 billion takeover offer from Aviva, marking a significant development in the UK insurance sector. The deal comes after Direct Line had been fending off takeover interest since early this year. Aviva's persistence in raising its offer has finally led to a preliminary agreement, signaling a potential consolidation in the industry. Top shareholders of Direct Line were initially holding out for a higher bid. The acquisition is seen as a strategic move for Aviva to expand its presence in the UK motor insurance market.
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Similar markets
Yes • 50%
No • 50%
Yes • 50%
No • 50%
Less than 30% • 25%
30% to 35% • 25%
35% to 40% • 25%
More than 40% • 25%
Yes • 50%
No • 50%
Aviva • 25%
Direct Line • 25%
Admiral • 25%
Other • 25%
Yes • 50%
No • 50%
Increase by more than 10% • 25%
Increase by 0-10% • 25%
No change or decrease by 0-10% • 25%
Decrease by more than 10% • 25%
Increase by more than 20% • 25%
Increase by 0-20% • 25%
No change or decrease by 0-10% • 25%
Decrease by more than 10% • 25%