Roblox Launches Video Ads Targeting Users 13+, Eyes $1 Billion Ad Business

May 1, 2024, 03:10 PM

Roblox has announced the expansion of its advertising capabilities, now offering immersive video ads targeting users aged 13 and up to all advertisers on its platform. This new ad format, which does not require custom-built 3D content, aims to provide a scalable way for brands to engage with Gen Z audiences. Following successful beta testing with major brands like Walmart and Warner Bros. Pictures, the video ads are designed to enhance user experience within Roblox's virtual realms. Roblox aims to build a $1 billion ads business with these initiatives. The company has also outlined specific requirements for publishers who wish to use these new ad units.