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Market
What will be Omnicom's position in the global advertising market by December 31, 2025?
2
Resolution / Starting Odds
Omnicom becomes largest by market share • 25%
Omnicom remains second largest • 25%
Omnicom drops to third largest • 25%
Omnicom does not change position • 25%
Market share reports from industry analysts such as Statista or eMarketer
Story
Omnicom Nears Deal to Buy Interpublic for $13B-$14B, Reshaping Madison Avenue
Dec 8, 2024, 06:46 PM
Omnicom Group Inc. is in advanced talks to acquire Interpublic Group of Companies Inc. in a deal that would create the world's largest advertising company. The merger discussions are aimed at consolidating the advertising industry, which is preparing for an AI and data-driven future. The deal, which could be announced as soon as this week, would value Interpublic between $13 billion and $14 billion, excluding debt. This potential merger has caught the attention of industry observers and could significantly reshape Madison Avenue's landscape.
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Similar markets
Omnicom becomes clear market leader • 25%
Omnicom and WPP remain close competitors • 25%
Omnicom's market share declines • 25%
No significant change in market dynamics • 25%
Less than 20% • 25%
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30% to 40% • 25%
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WPP • 25%
Publicis Groupe • 25%
Dentsu • 25%
Other • 25%
Omnicom-Interpublic • 25%
WPP • 25%
Publicis Groupe • 25%
Other • 25%
Omnicom-Interpublic leads • 25%
WPP retains top spot • 25%
Other company leads • 25%
Revenue rankings remain unchanged • 25%
John Wren • 25%
Philippe Krakowsky • 25%
A new CEO • 25%
Co-CEOs • 25%
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Increase by 0-10% • 25%
Decrease by 0-10% • 25%
Decrease by more than 10% • 25%
Major AI advancements announced • 25%
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Other technological focus • 25%
Top 3 • 25%
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