Omnicom Nears Deal to Buy Interpublic for $13B-$14B, Reshaping Madison Avenue

Dec 8, 2024, 06:46 PM

Omnicom Group Inc. is in advanced talks to acquire Interpublic Group of Companies Inc. in a deal that would create the world's largest advertising company. The merger discussions are aimed at consolidating the advertising industry, which is preparing for an AI and data-driven future. The deal, which could be announced as soon as this week, would value Interpublic between $13 billion and $14 billion, excluding debt. This potential merger has caught the attention of industry observers and could significantly reshape Madison Avenue's landscape.