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Market
How will major competitors react to the Omnicom-Interpublic merger by December 31, 2025?
2
Resolution / Starting Odds
WPP announces merger • 25%
Publicis announces merger • 25%
Both announce mergers • 25%
No major mergers announced • 25%
Press releases and strategic announcements from competitors such as WPP, Publicis
Story
Omnicom Nears Deal to Buy Interpublic for $13B-$14B, Reshaping Madison Avenue
Dec 8, 2024, 06:46 PM
Omnicom Group Inc. is in advanced talks to acquire Interpublic Group of Companies Inc. in a deal that would create the world's largest advertising company. The merger discussions are aimed at consolidating the advertising industry, which is preparing for an AI and data-driven future. The deal, which could be announced as soon as this week, would value Interpublic between $13 billion and $14 billion, excluding debt. This potential merger has caught the attention of industry observers and could significantly reshape Madison Avenue's landscape.
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Similar markets
WPP • 25%
Publicis Groupe • 25%
Dentsu • 25%
Other • 25%
Yes • 50%
No • 50%
Increase by more than 10% • 25%
Increase by 0-10% • 25%
Decrease by 0-10% • 25%
Decrease by more than 10% • 25%
Omnicom becomes clear market leader • 25%
Omnicom and WPP remain close competitors • 25%
Omnicom's market share declines • 25%
No significant change in market dynamics • 25%