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What changes will Harley-Davidson make to its dealership strategy by December 31, 2024?
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Resolution / Starting Odds
Increase in smaller dealerships • 25%
Decrease in smaller dealerships • 25%
Focus on larger dealerships • 25%
No significant change • 25%
Official Harley-Davidson announcements and press releases
Story
Harley-Davidson Cuts DEI Initiatives After Robby Starbuck-Led Backlash
Aug 19, 2024, 06:54 PM
Harley-Davidson has announced a significant reduction in its diversity, equity, and inclusion (DEI) initiatives following sustained pressure from conservative influencer Robby Starbuck and other critics. The company has faced backlash from its core customer base and influential biker communities over its perceived shift towards 'woke' policies. Critics have accused Harley-Davidson of betraying its traditional customer base by closing smaller dealerships, focusing on electric vehicles instead of traditional gas models, and implementing DEI rules that some argue undermine the company's ethos. In response to the criticism, Harley-Davidson has decided to discontinue DEI functions, supplier diversity spend goals, and participation in Human Rights Campaign scoring.
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Remain as CEO • 25%
Resign • 25%
Fired • 25%
Other • 25%
Yes • 50%
No • 50%
Yes • 50%
No • 50%
Less than 500 • 25%
500-1,000 • 25%
1,000-2,000 • 25%
More than 2,000 • 25%
Electric Vehicle Focus • 25%
Cost-Cutting Measures • 25%
Expansion into New Markets • 25%
Other • 25%
Increase productivity • 25%
Reduce costs • 25%
Layoffs • 25%
Other • 25%
New product lines • 25%
Store closures • 25%
Management changes • 25%
Other • 25%
Increase in luxury offerings • 25%
Expansion of private label brands • 25%
Focus on sustainability initiatives • 25%
Diversification into new product categories • 25%
Yes • 50%
No • 50%
New CEO • 25%
Spin-off of division • 25%
Major acquisition • 25%
No major changes • 25%