Loading...
Market
Supermac's file another trademark lawsuit against McDonald's by mid-2025?
2
Resolution / Starting Odds
Yes • 50%
No • 50%
Court records, official Supermac's statements
Story
McDonald's Loses EU Rights to 'Big Mac' for Chicken Products in Supermac's Dispute
Jun 5, 2024, 03:40 PM
McDonald's has lost the rights to use the term 'Big Mac' for its chicken products in the European Union. The ruling was made by the Luxembourg-based General Court of the European Union, following a long-running trademark dispute with the Irish fast-food chain Supermac's. McDonald's had not used the term 'Big Mac' for poultry products for five consecutive years, which led to the court's decision. This ruling is a partial win for Supermac's, which has been engaged in a trademark battle with McDonald's for seven years. The decision can be appealed to the Court of Justice of the European Union.
View original story
Similar markets
Focus on beef products • 33%
Focus on non-poultry products • 33%
Focus on new product line • 34%
Yes • 50%
No • 50%
Burger King • 33%
KFC • 33%
Supermac's • 34%
Increase by more than 5% • 33%
Decrease by more than 5% • 33%
Stay within 5% • 34%
Trademark approved • 25%
Trademark denied • 25%
Case dismissed • 25%
Settlement reached • 25%
Revenue drops by 10% or more • 33%
Revenue drops by less than 10% • 33%
Revenue remains stable or increases • 33%
