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McDonald's Seeks Franchisee Approval for $5 U.S. Meal Deal, Eyes Coca-Cola Partnership

May 10, 2024, 05:31 PM

McDonald's is set to introduce a $5 meal deal aimed at attracting customers back to its U.S. restaurants. The meal deal, which is currently seeking franchisee approval, includes options such as a McChicken or McDouble, along with fries and a drink. This initiative comes as the company aims to address the needs of inflation-hit and low-income consumers in the U.S., who have been affected by recent price hikes. The fast-food giant is also considering leveraging marketing funds from Coca-Cola to support the launch of this value meal.