Disney Launches Office of Technology Enablement to Integrate AI and Mixed Reality Responsibly in Movies, TV, and Theme Parks

Nov 6, 2024, 01:50 PM

Walt Disney has established a new business unit, the Office of Technology Enablement, aimed at integrating artificial intelligence (AI) and mixed reality technologies across its operations, including movies, television, and theme parks. This initiative is part of Disney's strategy to remain at the forefront of technological advancements. The company emphasizes the importance of responsible innovation in these areas, with executives noting that staying ahead in technology will be increasingly critical moving forward. This development comes amid broader industry discussions regarding the significant investments by major tech companies in AI and augmented reality.