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Market
Which area will Disney primarily focus on for AI and mixed reality integration by end of 2025?
2
Resolution / Starting Odds
Movies • 25%
Television • 25%
Theme Parks • 25%
Merchandising • 25%
Disney strategic announcements and project launches
Story
Disney Launches Office of Technology Enablement to Integrate AI and Mixed Reality Responsibly in Movies, TV, and Theme Parks
Nov 6, 2024, 01:50 PM
Walt Disney has established a new business unit, the Office of Technology Enablement, aimed at integrating artificial intelligence (AI) and mixed reality technologies across its operations, including movies, television, and theme parks. This initiative is part of Disney's strategy to remain at the forefront of technological advancements. The company emphasizes the importance of responsible innovation in these areas, with executives noting that staying ahead in technology will be increasingly critical moving forward. This development comes amid broader industry discussions regarding the significant investments by major tech companies in AI and augmented reality.
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Similar markets
Theme parks • 25%
Film • 25%
Television • 25%
Other • 25%
Operational efficiency • 25%
Safety and security • 25%
Customer experience • 25%
Other • 25%
Artificial Intelligence • 25%
Mixed Reality • 25%
Extended Reality • 25%
Other • 25%
Post-Production and Visual Effects • 25%
Parks and Experiences • 25%
Consumer Products • 25%
Other • 25%
AI • 25%
XR • 25%
VR • 25%
AR • 25%
Film • 25%
Television • 25%
Theme Parks • 25%
Other • 25%
Film • 25%
Television • 25%
Theme Parks • 25%
Other • 25%
Post-production • 25%
Visual effects • 25%
Parks and experiences • 25%
Other • 25%
Disneyland California • 25%
Walt Disney World Florida • 25%
Disneyland Paris • 25%
Other • 25%