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Market
Who will be the primary target audience for Disney's AI and mixed reality projects by end of 2025?
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Resolution / Starting Odds
Children • 25%
Teenagers • 25%
Adults • 25%
Families • 25%
Disney marketing materials and project descriptions
Story
Disney Launches Office of Technology Enablement to Integrate AI and Mixed Reality Responsibly in Movies, TV, and Theme Parks
Nov 6, 2024, 01:50 PM
Walt Disney has established a new business unit, the Office of Technology Enablement, aimed at integrating artificial intelligence (AI) and mixed reality technologies across its operations, including movies, television, and theme parks. This initiative is part of Disney's strategy to remain at the forefront of technological advancements. The company emphasizes the importance of responsible innovation in these areas, with executives noting that staying ahead in technology will be increasingly critical moving forward. This development comes amid broader industry discussions regarding the significant investments by major tech companies in AI and augmented reality.
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Similar markets
Theme parks • 25%
Film • 25%
Television • 25%
Other • 25%
Operational efficiency • 25%
Safety and security • 25%
Customer experience • 25%
Other • 25%
Artificial Intelligence • 25%
Mixed Reality • 25%
Extended Reality • 25%
Other • 25%
Post-Production and Visual Effects • 25%
Parks and Experiences • 25%
Consumer Products • 25%
Other • 25%
Preschool children (ages 2-5) • 25%
Children (ages 6-10) • 25%
Pre-teens (ages 11-13) • 25%
Other • 25%
Film • 25%
Television • 25%
Theme Parks • 25%
Other • 25%
Post-production • 25%
Visual effects • 25%
Parks and experiences • 25%
Other • 25%
AI • 25%
XR • 25%
VR • 25%
AR • 25%
Film • 25%
Television • 25%
Theme Parks • 25%
Other • 25%
Children (ages 5-12) • 25%
Teens (ages 13-17) • 25%
Adults (ages 18-35) • 25%
Older Adults (ages 36+) • 25%
AI in film production • 25%
AI in television production • 25%
AI in theme parks • 25%
Other • 25%
Real-time Rendering • 25%
Automated Editing • 25%
Advanced Animation Techniques • 25%
Other • 25%