Alibaba's AliExpress Signs David Beckham as Global E-commerce Brand Ambassador

May 27, 2024, 07:50 AM

Alibaba's international online marketplace, AliExpress, has signed former England soccer captain David Beckham as a global brand ambassador. This strategic move comes as Alibaba aims to boost its global e-commerce sales and expand its international presence. The announcement was made ahead of the Euro 2024 tournament, highlighting the company's efforts to leverage Beckham's global appeal to enhance its market reach.