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VisitProduct category with highest sales boost on AliExpress post-Beckham by end of 2024
Fashion and apparel • 25%
Sports and outdoors • 25%
Electronics • 25%
Home and garden • 25%
AliExpress sales data or ecommerce industry reports
Alibaba's AliExpress Signs David Beckham as Global E-commerce Brand Ambassador
May 27, 2024, 07:50 AM
Alibaba's international online marketplace, AliExpress, has signed former England soccer captain David Beckham as a global brand ambassador. This strategic move comes as Alibaba aims to boost its global e-commerce sales and expand its international presence. The announcement was made ahead of the Euro 2024 tournament, highlighting the company's efforts to leverage Beckham's global appeal to enhance its market reach.
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Electronics • 33%
Clothing • 33%
Books • 34%
Footwear • 33%
Apparel • 33%
Accessories • 33%
Fashion and Leather Goods • 25%
Perfumes and Cosmetics • 25%
Watches and Jewelry • 25%
Wines and Spirits • 25%
Electronics • 25%
Clothing • 25%
Toys • 25%
Home Goods • 25%
Groceries • 20%
Household Essentials • 20%
Pet Food • 20%
Diapers • 20%
Beverages • 20%
Classic Sneakers • 33%
Yeezy Footwear • 33%
Performance Sports • 34%
Fresh Produce • 25%
Packaged Goods • 25%
Dairy Products • 25%
Bakery Items • 25%
Snacks • 25%
Feminine Products • 25%
Both categories equally • 25%
Neither category • 25%
Vinyl Soundtracks • 25%
Clothing • 25%
Collectibles • 25%
Digital Content • 25%
U.S. comparable sales growth • 25%
Sam's Club sales growth • 25%
Global eCommerce sales growth • 25%
Overall revenue growth • 25%
Shampoo • 25%
Body Spray • 25%
Body Wash • 25%
Antiperspirant Deodorant • 25%
Most effective in groceries • 20%
Most effective in household items • 20%
Most effective in pet supplies • 20%
Most effective in personal care • 20%
Equally effective across all categories • 20%
Highly effective • 33%
Moderately effective • 34%
Ineffective • 33%