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Market
Ranking of Netflix among NFL broadcasting partners in 2024
5
Resolution / Starting Odds
Top rank • 25%
Second rank • 25%
Third rank • 25%
Below third • 25%
Official NFL viewership statistics and media reports
Story
Netflix Secures 3-Year Deal to Stream NFL Christmas Day Games in 2024, 2025, and 2026
May 15, 2024, 02:05 PM
Netflix is finalizing a deal to acquire exclusive rights to stream two NFL games on Christmas Day, marking its first significant move into live sports streaming. The three-year deal will see Netflix broadcasting at least one Christmas Day game each year through 2026. The streaming giant is reportedly paying less than $150 million per game. This agreement further diversifies the NFL's broadcasting partners, which now include Netflix, Peacock, Amazon Prime, and ESPN+. The first games under this deal will be played on December 25, 2024, with the Steelers hosting the Chiefs in Week 17. This strategic move aims to boost Netflix's advertising business and expand its content offerings.
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Higher ratings • 33%
Comparable ratings • 34%
Lower ratings • 33%
18-24 years • 25%
25-34 years • 25%
35-49 years • 25%
50+ years • 25%
North America • 25%
Europe • 25%
Asia • 25%
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$100 million - $150 million • 25%
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