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Market
Primary content type from AI users on Meta by end of 2025?
2
Resolution / Starting Odds
Text Posts • 25%
Images • 25%
Videos • 25%
Stories/Reels • 25%
Content analysis reports from Meta or third-party analytics
Story
Meta to Add AI-Generated Users on Instagram and Facebook, Aims to Engage 3 Billion Users: Financial Times
Dec 30, 2024, 10:22 AM
Meta Platforms Inc. is planning to introduce AI-generated users on its social media platforms, including Instagram and Facebook, according to reports from the Financial Times. These AI characters are expected to have bios, profile pictures, and the ability to generate and share content, similar to regular accounts. Over time, these AI entities are anticipated to exist on Meta's platforms in a manner akin to human users. The initiative is part of Meta's broader strategy to leverage artificial intelligence to drive user engagement among its 3 billion users.
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Influencer mimic • 25%
Celebrity mimic • 25%
Other • 25%
Fictional character • 25%
Marketing/Advertising • 25%
Content Creation • 25%
Customer Support • 25%
Other • 25%
Social interaction • 25%
Customer service • 25%
Content creation • 25%
Other • 25%
North America • 25%
Other • 25%
Asia • 25%
Europe • 25%
Mostly Positive • 25%
Mixed • 25%
Mostly Negative • 25%
Neutral • 25%
Other • 25%
Content Creation • 25%
User Interaction • 25%
Entertainment • 25%
AI-generated Audio • 25%
Deepfake Videos • 25%
Other • 25%
AI-generated Images • 25%
Significantly Positive • 25%
Neutral • 25%
Negative • 25%
Slightly Positive • 25%
Increase by over 10% • 25%
Decrease • 25%
No significant change • 25%
Increase by 5-10% • 25%