Regional engagement reports from Meta or credible analytics

Meta to Add AI-Generated Users on Instagram and Facebook, Aims to Engage 3 Billion Users: Financial Times

Dec 30, 2024, 10:22 AM

Meta Platforms Inc. is planning to introduce AI-generated users on its social media platforms, including Instagram and Facebook, according to reports from the Financial Times. These AI characters are expected to have bios, profile pictures, and the ability to generate and share content, similar to regular accounts. Over time, these AI entities are anticipated to exist on Meta's platforms in a manner akin to human users. The initiative is part of Meta's broader strategy to leverage artificial intelligence to drive user engagement among its 3 billion users.