Market
Will Google change its search or advertising operations due to UK CMA probe by December 2025?
2
Resolution / Starting Odds
Yes • 50%
No • 50%
Official statements from Google or the UK Competition and Markets Authority (CMA)
Story
UK CMA Probes Google's 90% Search Market Share Under New Digital Rules
Jan 14, 2025, 10:51 AM
Google is facing an investigation from the UK's Competition and Markets Authority (CMA) under new digital markets rules, over concerns about its dominance in search services and online advertising. With over 90% market share in search, Google may be designated as having 'Strategic Market Status' as the CMA examines how its search services impact consumers and businesses, including advertisers, news publishers, and rival search engines. This marks the first probe under the UK's tougher antitrust regulations for the digital market, and the investigation is expected to conclude by October.
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No • 50%
Yes • 50%
Yes • 50%
No • 50%
Fines imposed • 25%
Strategic Market Status designation • 25%
No action taken • 25%
Operational changes required • 25%
Increased costs • 25%
Decreased costs • 25%
No change • 25%
Other impacts • 25%
No • 50%
Yes • 50%
Decrease by more than 10% • 25%
Decrease by 5-10% • 25%
No significant change • 25%
Decrease by less than 5% • 25%
Yes • 50%
No • 50%
No action • 25%
Designation with SMS • 25%
Regulatory changes required • 25%
Fines imposed • 25%
No significant response • 25%
Product enhancements • 25%
Increased advertising • 25%
New partnerships • 25%