Market
What will be Google's search market share in the UK following UK CMA probe by January 2026?
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Resolution / Starting Odds
Remains above 90% • 25%
Falls to 85-90% • 25%
Falls to 80-85% • 25%
Falls below 80% • 25%
Market share reports from data analytics firms like StatCounter or Similarweb
Story
UK CMA Probes Google's 90% Search Market Share Under New Digital Rules
Jan 14, 2025, 10:51 AM
Google is facing an investigation from the UK's Competition and Markets Authority (CMA) under new digital markets rules, over concerns about its dominance in search services and online advertising. With over 90% market share in search, Google may be designated as having 'Strategic Market Status' as the CMA examines how its search services impact consumers and businesses, including advertisers, news publishers, and rival search engines. This marks the first probe under the UK's tougher antitrust regulations for the digital market, and the investigation is expected to conclude by October.
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Similar markets
Decrease by more than 10% • 25%
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Remain between 85% and 89.9% • 25%
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