Market
Which major advertiser will endorse Nielsen's measurement system by end of 2025?
2
Resolution / Starting Odds
Procter & Gamble • 25%
Coca-Cola • 25%
PepsiCo • 25%
Unilever • 25%
Press releases and official statements from advertisers
Story
Nielsen Receives MRC Accreditation for Big Data + Panel Measurement from 45 Million Households Ahead of 2025 Upfronts
Jan 22, 2025, 05:01 PM
Nielsen has received accreditation from the Media Rating Council (MRC) for its Big Data + Panel national TV measurement system. This accreditation marks the first instance where the MRC has recognized a hybrid panel and big-data product that includes person-level estimates. Nielsen's technology aggregates viewership data from 45 million households across over 75 million set-top boxes and smart TVs. The announcement comes just ahead of the 2025 TV upfronts, a critical period for advertising sales in the television industry. The accreditation has garnered positive feedback, including praise from the NFL, highlighting its potential impact on advertising strategies.
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76% to 90% • 25%
Less than 50% • 25%
More than 90% • 25%
50% to 75% • 25%
Consumer Goods • 25%
Technology • 25%
Automotive • 25%
Fashion • 25%
CBS • 25%
ABC • 25%
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None by end of 2025 • 25%