Market
What percentage of advertisers will comply with Meta's new ad rules in Australia by mid-2025?
2
Resolution / Starting Odds
Less than 50% • 25%
50% to 75% • 25%
76% to 90% • 25%
More than 90% • 25%
Meta's compliance reports or industry analysis reports
Story
Meta to Enforce New Ad Rules Requiring Australian Financial Services License to Combat Scams by February 2025
Dec 1, 2024, 07:55 PM
Meta Platforms has announced new advertising regulations aimed at combating financial scams targeting Australian users. Starting in early February 2025, advertisers will be required to verify their Australian Financial Services License and disclose payer and beneficiary details in their advertisements. This initiative is part of a broader effort by Meta to enhance user safety on its platforms, including Instagram and Facebook, following increasing concerns about financial scams. The new rules were confirmed by Meta on December 2, 2024, and are expected to significantly impact how financial services are marketed to Australian consumers.
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Similar markets
Neither complies • 25%
Only Google complies • 25%
Only Meta complies • 25%
Both comply • 25%
No • 50%
Yes • 50%
Legal challenge • 25%
Non-compliance • 25%
Partial compliance • 25%
Full compliance • 25%
No • 50%
Yes • 50%
None comply • 25%
Legal challenges • 25%
All comply • 25%
Some comply • 25%
Meta agrees to pay • 25%
Google agrees to pay • 25%
Both agree to pay • 25%
Neither agrees to pay • 25%