Market
Will Nielsen's system lead to increased ad revenue for TV networks in 2025 upfronts?
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No • 50%
Financial reports and statements from major TV networks
Story
Nielsen Receives MRC Accreditation for Big Data + Panel Measurement from 45 Million Households Ahead of 2025 Upfronts
Jan 22, 2025, 05:01 PM
Nielsen has received accreditation from the Media Rating Council (MRC) for its Big Data + Panel national TV measurement system. This accreditation marks the first instance where the MRC has recognized a hybrid panel and big-data product that includes person-level estimates. Nielsen's technology aggregates viewership data from 45 million households across over 75 million set-top boxes and smart TVs. The announcement comes just ahead of the 2025 TV upfronts, a critical period for advertising sales in the television industry. The accreditation has garnered positive feedback, including praise from the NFL, highlighting its potential impact on advertising strategies.
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