Market
What will be the primary reason for Instagram's Edits app success or failure by April 13, 2025?
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Resolution / Starting Odds
User-friendly features • 25%
Marketing strategy • 25%
Competition with CapCut • 25%
Technical issues • 25%
Industry analysis reports and expert commentary
Story
Instagram Launches Edits App on March 13, Pre-Order Now on iOS, to Rival CapCut Amid TikTok Ban
Jan 20, 2025, 01:12 AM
Instagram, owned by Meta, has announced the launch of a new video editing app called Edits, designed to rival ByteDance's CapCut, which was removed from app stores due to a federal ban. Instagram head Adam Mosseri stated that Edits will offer a comprehensive suite of creative tools for video creation on mobile devices. The app is set to launch on iOS on March 13, with an Android version to follow soon. Edits aims to cater to creators by providing features such as a high-quality camera, inspiration and idea tracking tabs, the ability to share drafts, and detailed performance insights on Instagram. This move by Meta comes as TikTok and CapCut face uncertainty in the U.S. market, with TikTok briefly going offline before resuming service. Edits is currently available for pre-order on iOS.
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Ease of use • 25%
Other • 25%
Integration with Instagram • 25%
Range of editing tools • 25%
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High-Quality Camera • 25%
10-Minute Videos • 25%
AI Animation • 25%
Sharing Drafts • 25%
Draft sharing with collaborators • 25%
Video performance insights • 25%
High-quality camera • 25%
Other creative tools • 25%
Data privacy issues • 25%
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Business strategic decision • 25%
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