Market
How will customer satisfaction change for Steak 'n Shake fries by May 2025?
2
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Customer surveys or satisfaction reports from Steak 'n Shake
Story
Steak 'n Shake to Use Beef Tallow for Fries at 436 Locations by February 2025, Influenced by RFK Jr.
Jan 17, 2025, 12:16 AM
Steak 'n Shake, a quick-service burger chain, has announced that it will transition to using 100% all-natural beef tallow for frying its signature shoestring fries at all of its 436 U.S. locations by the end of February 2025. The move, aimed at delivering the 'highest quality and best taste,' was confirmed by Chris Ward, the company's chief supply chain officer. This decision comes amidst a growing backlash against the use of seed oils in frying, with proponents of beef tallow citing its superior flavor. The switch is also influenced by public figures like Robert F. Kennedy Jr., who has been vocal about the health benefits of replacing vegetable and seed oils with beef tallow.
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